Sweater (comes in 7 colors! More styles here and here) | Skirt | OTK boots | Cross-body Purse | Watch
Photography: Deanna Kourtney Photography
How to Attend NYFW:
New York Fashion Week is almost upon us! I’m sad I won’t be attending this time, but I’m hoping to go back again in the future. I always thought that you’d either have to be a Hollywood A-lister or extremely wealthy to attend New York Fashion Week, but I’m happy to say that’s not the case! I attended NYFW for the fall/winter shows in February 2017 and the spring/summer shows in September of 2017. If you’re worried about how you can get into shows as a newbie blogger, don’t give up just yet! My first fashion week I attended with about 4,000 Instagram followers and my second with only 5K-6K. I’m happy to share my tips and tricks with those in the same position as I was. It can be so intimidating to be surrounded by those who are much bigger than you! Here’s my advice if you’re wondering how to attend new york fashion week as a small blogger.
Study The NYFW Schedule:
Once the schedule has been released for the week, plan out which designers you would like to watch and how many days you’ll be there. Keep in mind that the smaller designers will be towards the beginning of the week, so that’s what you should aim for. The New York Fashion Week website provides in-depth details about the designers that you can remember for later when making your decisions. If you’re trying to decide between going in February or September, I always recommend the former if you’re a smaller blogger. The weather is usually a deterrent for most and it’s a lot more low key! I was able to secure way more invites to Fashion Week for Spring/Summer.
Reach out to PR Companies for Invites:
LinkedIn becomes a great friend here. After googling which PR companies are in charge of the designers, find the email addresses of the PR agencies to contact them for invites. Try and contact them 4-6 weeks before the show. If you’re apart of blogging communities such as RewardStyle, they have full lists available for you too! Keep the emails short and sweet. You can imagine how many emails they receive to attend these shows! Include a media kit, perhaps a link to a blog post covering a local fashion week as an example, and a brief message explaining who you are. Try to get invited to as many shows as possible and don’t sweat it if you don’t get invited to the biggest designers. I sent out probably 100+ emails and didn’t receive a response to every single one. Celebrate the wins and try and build a relationship with them for the next time!
Pitch Beauty Brands, Boutiques, Hotels, and More:
Fashion Week is such a great networking opportunity! I consider myself to be an affordable fashion blogger who posts about accessible style. If you’re wondering if it makes sense to go, it definitely does. Pitch beauty brands like Loreal or Drybar to work with them while you’re in the city. As a smaller blogger, I worked with Red Dress Boutique and other local brands to save money on cute outfits for the trip. I also saved money by pitching smaller hotel chains or boutique hotels for complimentary stays. Ultimately, I got to stay with the one-of-a-kind Yotel, which is right by Times Square! Try and find other blog-worthy experiences while you’re in the city and see how you can create multiple posts out of your trip.
Get in touch with other bloggers:
This will be your best resource for a new blogger. I’ll admit in February, most of my invites to shows were because other bloggers were too tired to make all of theirs! I was able to see Jeremy Scott (designer for Beyonce) and more in my first experience. They’ll be able to share PR contacts, hotel recommendations, and more!
Are you attending NYFW this year? I hope this was helpful for those trying to figure out how to get into a fashion week in the future! You can also always reach out to me if you have any questions in the comments below. :)